Sebastian Richards

Founder & Chief Executive Officer

Brains behind the brawn, CEO and founder Sebastian has established M.A.D.E. as a globally focused leader in the entertainment segment, delivering next generation solutions that are transforming the industry. An Ivy league graduate from the University of Pennsylvania & the Wharton School of Business, Sebastian comes from a family of traced musical talent. Sebastian started out as a management consultant for an independent motion picture music group, specializing in strategy where as a young entrepreneur he was a key force in sales and promotions. He moved on to develop M.A.D.E for consistency in brand results across the entertainment industry.

Sebastian Richards is the founder of the M.A.D.E. and  In this capacity, he is one of a team responsible for evaluating and understanding attitudes and behaviors of popular culture and developing trends to promote the sport of wrestling and musical artists across the company’s portfolio, with a specific emphasis on entertainment. In his current position, Richards supports Movie producers and record companies and other music-related businesses with music, brand strategy development and new opportunities.  He focuses on executing and reviewing the functional organization and progress of individual projects.  Richards is based in New York.

Working hand-in-hand with 20th Century Fox, Richards headed the development of the Musical soundtrack and licensing deal with the producers and directors of In Her Shoes (2005).  Richards also has particular expertise in the development of new projects, advertising and branding initiatives, having lead strategy development for platinum selling and independent music artists, including, the website extension of a song that generated Olympic awareness, through cross-platform promotion practices and opportunities. He founded the M.A.D.E. to serve as a developer of global music brands. Earlier in his career, Richards was an executive producer with B.M.R. Entertainment and a manager to the motion picture music group that appeared in the 2005 20th Century Fox motion picture, In Her Shoes, starring Cameron Diaz, that peaked at #3 in the box office and generated $10.2 million in sales during the first week.

M.A.D.E. is home to multi-cultured and diverse talent and has become a standard in the entertainment industry. We provide interactive marketing and branding solutions for elite brands including 20th Century Fox, Def Jam Records, Roc-A-Fella Records and Columbia Records. This unique combination of a flexible and interactive services enables us to marry technology with unmatched creative to deliver superior end-to-end experiences for our clients.

M.A.D.E. assists brands to compete within a global market. We are committed to providing platforms where brands can flourish and contribute to a sustainable industry. M.A.D.E. supports and promotes the creative and financial vitality of music brands. M.A.D.E. can provide an informed perspective on issues faced by the global music community. The industry areas featured on this website showcase some of this sector knowledge. M.A.D.E. helps artists, companies and labels perform in these dynamic and ever changing environments.

Our clients benefit from this forward-thinking approach. A critical element of M.A.D.E.’s global vision is to be recognized as ‘brand of choice’ — to recruit, retain and develop the very best. This allows our people to flourish both as professionals and as individuals — to enjoy a challenging career and get the most from their personal lives. They do so knowing that they are part of a responsible and positive culture that extends beyond them into the greater business, social and natural environment.

With a global focus, M.A.D.E continues to build on our successes thanks to clear vision, rigorously maintained standards and, above all, you. The following pages describe who we are, what we do and how we do it.