M.A.D.E. Strategically positions the brand by balancing the way the brand engages the public and by influencing the way the public perceives and interacts with the brand.

Your media is with one company, web design with another. Imaging a third, none of which work unless they work together.

M.A.D.E. is the only partner that can provide complete end-to-end solutions backed by world-class performance and unparalleled flexibility. We do it all. And we do it well.

Our wide range of resources and partnerships give us the power to craft a custom campaign designed to meet your needs. We assemble a hybrid of leading industry components that work together to create a best of breed marketing solution. Select what you need. Or, select a potent 360º presence in its entirety.

The Ultimate Brand Experience (Stages 1-7)

Building a campaign is an experience. And sharing the campaign with fans should be no different. We carry all the tools necessary to launch, maintain and grow your campaign. From product photography to mass media, front-end design to hosting and development, we align all elements to build and strengthen your brand.

Stage 1: Consultation

The first stage is the consultation where we determine the future of the relationship and make the connection. During this phase we go through options to see if the relationship makes sense for both parties. Once we have developed a plan we set you up on an itinerary and start executing. The initial consultation is free and by appointment only. If you are out of town we can do a consultation on the phone or if you are near the New York head quarters or a M.A.D.E branch we invite you to sit down.

Stage 2: Creative Session

During this phase we do a detailed discussion to understand the creative approach to the campaign. We go through various brainstorming options to determine the overall attitude of the brand and the desired impact to the public. this session usually takes 1 conversation with a series of follow ups.

Stage 3: Build your campaign

To build your campaign we take care of the details so you can be more productive. We execute the creative concepts with various tools based on what is necessary. Campaigns are based upon the individual to find the best way to brand each project. In addition to strategy and other tools, some things we include in the campaign to execute the mission are

- High End Photography  to enhance your image

- Interactive online presence including websites and social  networking

- Promotional designs for Cd covers, posters, web banners and more.

Stage 4: Distribution

From here we develop the retail outlets to make the product accessible. Our distribution process is very direct. It allows us to generate interest from specific groups of people without over-saturating or using unnecessary resources, resources that could be better used on another part of the campaign.

Stage 5: Launch Campaign

Our effective strategy in this stage saves you both time and money. We nail down your audience and find creative ways to gain coverage and acceptance. We reach your maximum media performance through a firm understanding of target marketing. We develop a strategy to appeal to those who will support your brand the most. This sets you apart form the rest and sets you up for future sales and opportunities. We specialize in outdoor Advertising, Magazine placement, Internet advertising, Public Relations, Radio Promotion, Music Video Promotion and more.

Stage 6: Profit

As the distributors pay – payments are sent directly to you. Our campaigns are built with the specific focus of impacting global communities as well as your bank account. It has to do both to keep you moving forward and to keep your art inspiring others!

Stage 7: Analyze

Ok, so now your making revenue from your well built campaign. What makes that even better? We don’t stop there. We analyze the campaign objectives and the results to find a way to build bigger and bigger result for a greater  return on your efforts. Numbers are our friends. They tell us things like the effectiveness of a call to action. Or where to find our elusive audience. We analyze and analyze to find the deeper meanings and the patterns that we can then apply to practice. Our thorough audits and meticulous tools find the heart of the numbers to produce more numbers. Larger numbers

Return on investment: We  also can include you in our investor relations program for members of our network to have the opportunity to invest in your campaign.

We provide world-class interactive, marketing and branding solutions to elite global brands including Columbia Records, Def Jam, Roc-A-Fella, 20th Century Fox, and others.

As a leading interactive agency in the Entertainment market, we have a deep understanding of the elements that contribute to a brand’s success in print and online. It’s about cutting edge design, next generation interactive and robust technology solutions that entice, engage and excite. Building real emotional connections.

So why do some of the world’s leading brands choose Musical A.D.E.?

We set the pace for creative consumer experiences online

We live and breathe creativity and entertainment. It’s our passion. We understand the customer because we are the customer. Knowing the in and outs of the market allows us to not only keep up with industry trends, but to create them—and set unprecedented standards for new media.

Our success is rooted in strategy

Superior solutions stem from a superior strategy. It’s the fundamental foundation. We offer a vast expanse of knowledge on crafting rich, new user experiences through detailed information architecture, extensive planning and application of market research, best practices and analytics. Our precise methodology allows us to ask the right questions and find the right answers. We are sharp. And we know that staying ahead of the curve is crucial to a brand’s success.

We are creators and innovators

Consistently thrill both our clients and ourselves—that’s our core value. We provide innovative concept development, creative direction, branding, design and copywriting services that challenge the rules and expand the digital landscape. We are always on the prowl for the most comprehensive and cohesive solutions. Whether it’s new mobile technology or service fulfillment enhancements, opportunities surround our clients. We’re here to find them.

We optimize and transform through technology

We’re not just another design firm. We are on the cusp of new and emerging technology. Our team is equipped to build, host, integrate and maintain ground-breaking projects using our flexible, state of the art tools. No rigid templates. No boundaries. Just the best in class technology.

Select clients include Columbia Records, Def Jam, Roc-A-Fella, 20th Century Fox, B.E.T. and others.

Unparalleled Expertise

Our experience in all aspects of the brand journey enables us to understand how imaging should elevate a brand. We know what works. We work directly with hand selected industry photographers, stylists, and makeup artists, to achieve the perfect visual tone and ensure that every subtle detail is just right.

Innovative Techniques

Our hand selected industry photographers are equipped with the latest in state of the art capture and edit technology.  Cutting edge techniques allow us to capture fine quality shots for an intimate better than life experience.

Efficiency

Our process is an art form. From pre-production to post production, our seamless workflow allows us to shoot quality images efficiently and accurately. Product and editorial shoots are carefully planned, captured and retouched for a simple yet effective process.

Select Clients include Columbia Records, Def Jam, Roc-A-Fella, 20th Century Fox, B.E.T. and others.

Steps 1-4

Step 1: Planning

During the planning stage we go through all the details necessary for the shoot. We look to capture the feel, vibe, concept, style, look and other important details to make sure that we have all the information necessary to pull off a great look. You will love what we have in store for you. If pictures are worth a thousand words, we like ours to tell the whole story.

Step 2: Execution

During this stage we create the magic.  Just show up and be yourself. We will handle the rest. The imaging process is only about 60 minutes per outfit/look for straightforward shots. We tend to overshoot so you will have more than enough to choose from. Concept shoots vary based on the degree of complexity.  Hair, styling and makeup are optional but recommended.

Hair & Makeup: Hair and makeup are done on set.

Style Consulting: Style consulting is done prior to the shoot so that you are ready on set.

Step 3: Post Production

Within 24-48 hrs you will receive a link with all of your images from your photography session.

Selections:

From here you will select your favorite images to be retouched. We can also go through the selections and pick out our favorites to assist you in making the best choices. Our understanding of design and media helps us to narrow down these selections. This is arguably the most difficult part of the process since you will want to keep all of your images. However, it is also very enjoyable to pick out the best you!

Retouching:

Once the final selections have been made we put each image through a refining/retouching process before it’s ready for the world to see. During this phase we go through each image to make sure that everything down to each hair is given careful attention to detail for a flawless end result.

Step 4: Delivery

Within 48hrs to 3 weeks after your selections have been submitted your images are delivered to you via email in a personalized folder. You may also request that these selections be shipped to you via compact disk.

Musical A.D.E. is our Premier agency providing clients with the marketing resources necessary to thrive in a continually chaotic environment. Our creativity and insight enables us to find your target through the right channels and create messages that make a difference.

Proven Strategy

Through innovative research and ideas, we develop marketing concepts that entice and engage along the entire consumer experience, wherever they may be. Each campaign is carefully tailored to achieve your desired goals. Whether it’s increasing desired conversation rates, announcing a new release or getting people to talk about our brands, we plan and execute the most compelling media mix and message that incite action and reaction

Analytics

Numbers are our friends. They tell us things. Like the effectiveness of a call to action. Or where to find our elusive audience. We analyze and analyze to find the deeper meanings and the patterns that we can then apply to practice. Our thorough audits and meticulous tools find the heart of the numbers to produce more numbers. Larger numbers.

Entertainment Expertise

We know it. We love it. Our extensive experience allows us to create brand appropriate programs that capture the right people in the right places at the right time. How? Because we understand the nuances of not only our brands, but of the consumers themselves. We’re also media advocates. Our established relationships and partnerships translate to success, exposure and strategies that demand results. The market is swimming with treacherous waters. We’re here to navigate.

We Specialize In:

• Planning and Buying
• Online Advertising
• Social Media
• Public Relations
• Paid Search
• Print advertising
• Search Engine Optimization
• Public Relations
• Mobile
• Radio
• Emerging Media
• Campaign and Web Analytics
• Email
• Online Advertising

Select clients include Columbia Records, Def Jam, Roc-A-Fella, 20th Century Fox, B.E.T. and others.