Made

Campaigns

Diamond Kuts

Challenge
Diamond Kuts exponential growth (and loyal fans) demanded a revamped site that ushered Diamond into the next generation. A campaign that could strengthen the brand’s relationship with the consumer.

As a DJ known for her impeccable skill as a DJ, On air personality and Dj for BET and Power 99 FM and DJ for Lil Momma and Nicki Minaj, Diamond was seeking an outlet for continued growth.

Solution
Beginning in 2006, we transitioned Diamond to our imaging process to create a beautiful, robust brand and site. Images speak with bold statements. Movement captivates. And various sections of the site take on her mood.

Equally stunning is the front-end social site integration. The site includes a home page to organize diamonds social networks to direct high-volume traffic. The navigatino is simple and seamless without interrupting the brand experience. This, along with strategic marketing, mass media and product photography by M.A.D.E., has proven to be a potent formula for success.

Results
An increase in conversion rates and a significant year-on-year increase in brand value, making this campaign the number one Diamond Kuts online channel.

We have continued to partner with Diamond Kuts and expand her success with the addition of new images, sites, the introduction of new media and the development of stratey.